Tri-Mountain Financial Group

Tri-Mountain is a financial group that provides financial goals to adventurous multicultural people. They sought us to help them change the concept that finances are uninspiring and boring to something energetic and exciting.

We designed a dynamic brand for Tri-Mountain based on the idea that financial goals can be anything you want them to be. From climbing the tallest mountain to traveling around the world. The result was a wide range of cohesive digital assets.

We begin executing a discovery session to understand the primary audience for our client. We identify that most competitors use boring photography, business practices are done in boring offices, and people wear suits. To stick out, we must look in a different direction.

During one conversation with the founder, he says: “I practice outdoor activities for fun, and I also meet new people.” It was this phrase that served as our new target audience.

Through a series of exercises in the strategy session, we were able to extract and refine the key pillars of the brand. This defined the brand’s personality.

Behind every logo, there is a reason for WHY that nobody knows. The Tri-Mountain Financial Group logo icon represents core values that align with their audience, stability, motion, and achievement.