Capri Optics
Trade show exhibition booth and marketing rollout for a wholesale eyewear distributor
Vendor failures threatened the Vision Expo timeline
The client needed a custom trade show booth designed to last for the next eight years of international optical industry events. Their original manufacturer provided inaccurate schematics that make the exhibition layout physically impossible to build. Severe logistical failures during the first two events resulted in missing pieces and uncoordinated builds. This left the entire project timeline and event success in jeopardy.
Taking control of the trade show booth design
We stepped beyond our original graphic design scope to correct the manufacturer’s dimensions and restructure the physical trade show layout. Our team managed the entire booth production while designing all the physical event marketing materials. We eventually replaced the failing vendor with a reliable booth provider to secure future optical trade shows. This created a stable and scalable exhibition system for their global tour.
Our role
- 3D trade show booth rendering
- Exhibition graphics
- Print marketing materials
- Corporate website banners
- Promotional video production
- Vendor coordination
$8 million
contract secured with United Health Care
100k+
of eyewear units sold monthly
Long-term partnership established as their dedicated marketing agency
Capri Optics is a wholesale eyewear brand based in Brooklyn, New York, supplying frames directly to independent optical shops. We partnered with their team to design a scalable exhibition booth and execute a comprehensive marketing campaign for their global trade shows.
Trade show booth rendering
We generated accurate spatial 3D renders to fix the flawed vendor schematics and ensure every physical element fit the Vision Expo floor plan perfectly.
Marketing materials
We designed and printed physical catalogs and promotional postcards for the sales team to distribute directly at the shows.